Tuesday, May 08, 2007

Jeni Previews an Exciting New Look for the Farm Aid Web Site



We’ve been hard at work behind the scenes planning a new look for the Farm Aid web site. We’re still very much red, white and blue, and our celebrity board members remain prominent in the site. But given it had been many years since the site changed, we wanted to freshen up the design, accommodate new content and make things easier to find. In fact a key word during the design process was the word “fresh” since we’re all about fresh, local food.

We’ve incorporated more food into the design, and we think the new site is bolder and more exciting. All of which will help us better promote our family farmers and good food.

The navigation has changed a little, but we think you’ll be able to find what you’re looking for much easier. As many of you have let us know, our current site can be overwhelming and confusing. Our most popular features, Ask Laura, and our Farmer Interviews are still easy to find on the home page.

We’re hoping to launch the site in June, but we’ll keep you updated on the timeline and how the redesign is going. There is still much work to be done! And of course we would love to hear your feedback. We also want to thank ISITE Design for helping with the beautiful new design.

1 comment:

  1. Anonymous4:54 PM

    Hey - This is a really nice looking site and well laid out. There's a lot of information without looking too crowded. Hat's off to Jeni!

    ReplyDelete